Thematic concept for Sovereign House editorial messaging.
* Anything can get dark * People want greater security, expansion and parsimony of meaning
Organizations want to enlist subscribers and also say something. Social media invites us to engage and be a part of the conversation. Underdeveloped theoreticity leads to polemic.
On the Web 2.0 everyone is an intellectual. Twitter is a discourse of rationality. To be a part of the conversation is what it means to be visible, to have loyalty and to grow.
Members want authentic, meaningful and motivated interactions. They are tired of the "team" and the "community" and want the faction, the party, the cadre or the movement. They do not want a global network but a world-historical purpose and relationships that make this possible.